What does “Website Health” mean?
Just like we humans need a good health to perform at our best every day, a website too requires a robust health across many aspects, including the content structure, marketing, user experience, the tools it has and many more to function at its best, including attracting visitors and retaining them.
Check out the below to see if your website is healthy and how you can go about fixing them!
Coding Errors
Coding errors make your website unstable and affect user experience. On a contrary, an error free and stable website is easier to maintain and upgrade.
Keyword Optimization
Each web page should have at lease one optimized keyword or key phrase. You should check the keywords/key phrases that appear on the page URL, the browser page title, the on-page title and within the page.
Why optimize a website?
Try search your brand name on Google and see what comes up. If your brand name doesn’t appear, this is because you didn’t communicate the title and descriptions about who you are and what you do clearly to Google.
And this is the reason why it’s so important to optimize your website – when your potential customers can find you through Google Search, you could just sit back and expect more business to come!
Is Your Website Mobile Friendly?
Does your website have a responsive design or a mobile version? Does it fit the screen of all devices?
Why Should Your Website be Responsive & Mobile Friendly?
Having a responsive website design means that whatever devices people use to surf your website, it fits perfect on all devices and screens to ensure the best user experience.
Furthermore, since Google announced that it would give a boost to mobile friendly website in its search, the importance of having a mobile friendly/responsive website design is even more obvious.
To know more on how to build your mobile website without rebuilding your current website, please read our previous post at (link)
Performance of Your Website & Server
Websites which often experience downtime or maintenance not only turn its visitors away, they have a bad health. On top of that, website loading time is also a main concern. If your website is slow, it might be caused by slow server response time. To deal with the issue once and for all, upgrade is necessary.
Here is a paid service (with free trials) that allows you to monitor your website downtime, Pingdom. It’s easy to use and intuitive – Sign up for a free trial, key in your homepage URL and enjoy.
Fix Your Broken Links
As we all know, broken links tell your visitors that you website is old and poorly maintained. Worse, they frustrate your visitors and turn them away.
To fix this issue, use BrokenLinkCheck to identify all broken links on your website and overcome them.
How Many Versions of Your Homepage
Try typing http://www.yoursitename.com and http://yoursitename.com on a browser. Next, repeat this on another browser. Do both URLs load nicely?
If they do, it’s bad news. It means that there are 2 versions of website, which makes Google think that you have duplicate content issue and this will further dilute the page rank of your web pages.
To solve this issue, direct either one of the URLs to a fixed page, with “www” or without.
Backlinks
Do you know that the more links pointing to a website, the more importance search engines will give to that website? In addition, links from some reputable and leading websites are much more important than those from smaller sites that are irrelevant to your industry/sector.
A proper health check could reveal issues that need to be addressed for the your website health. The stronger and more vibrant your website, the healthier your profits will be.
