Businesses are working hard to build their online presence as people change the way they communicate, buy, perform transactions and more.
While social media can help capture the attention of your customers, having a website further validates your business identity and establishes trust for your brand.
As more and more businesses (small, medium or large) build their online presence, the demand for web hosting services is also on the rise.
While large web hosting companies have been the go-to choice for large corporate websites, small businesses need personalized hosting solutions.
This has led to the popularity of the reseller hosting business.
If you see potential in the website industry and have some relevant technical knowledge and skills, you could consider earning some passive income from it.
There are a lot of ways to get started—joining an affiliate programme as a part-timer is one of them.
Additionally, reseller hosting can be a particularly valuable option if you want to start a business instead.
Reseller hosting is an excellent way to generate a secondary revenue stream for your business.
Of course, you will need a certain level of critical resources to make your dealership business successful, including a realisable server landlord and strong customer support skills.
In this article, we will explain what reseller hosting is. We will highlight 3 tips for making your reseller hosting business a success.
What is Reseller Hosting?
Reseller hosting is when you “rent” server space from a hosting company and then sell it to your customers.
You will pay a flat, monthly or yearly fee to the hosting company and charge your clients the amount you wish, based on your profit margin.
Reseller hosting is very popular among web developers, web design agencies and people who are looking to get into the hosting business.
If you are looking for specific reviews of different hosting platforms, you might want to check out Exabytes Reseller Hosting packages.
Why Reseller Hosting can be valuable
If you are running a web design agency, this revenue stream can be easily integrated into your existing business.
You can offer hosting or domain as a separate add-on or as part of your web development, design or maintenance package. It works as a one-stop solution for your customers.
This will provide a better experience on your customer’s behalf and enable you to provide them with more value-added services without extra effort.
In addition, reseller hosting allows you to build a recurring revenue stream. The extra money in your pocket each month can then be used to enhance other areas of your business.
Related article: 12 common top-level domains for business website
These 3 tips will make your reseller hosting business more successful
Without a doubt, reseller hosting is an attractive option. However, before you start, you need to have a few things organized.
Let’s look at the three most important components of any successful reseller hosting business.
1. Choose a reliable hosting company
In reseller hosting, as mentioned earlier, you don’t actually own any of the hardware. Instead is the web hosting company that owns the hardware and maintains it.
So it is crucial that you choose a reliable web hosting company that has a track record of offering reliable, secure and fast web hosting services.
Additionally, do look out for hosting features like uptime guarantee, server stability and performance, infrastructure, and seamless update of reseller hosting plans.
For example, with Exabytes Hosting, you will have everything that is easily managed with our web-based control panel: File management, Domains, Email, Databases and more!! Expect to have everything you need to get started right at your fingertip.
Lastly, your provider needs to be highly reliable, otherwise, your reseller hosting could affect your business.
Doing extensive research on your options at this stage and investing in quality hosting can save you a lot of trouble in the long run.
2. Provide good customer service
Customer support is the most important feature of any hosting business. Extremely personalised customer support is what makes the proposition of a reseller hosting company appealing.
If you keep the above advice in mind and choose a quality hosting company like Exabytes, you will notice that your basic plan includes access to 24/7 support, online live chat support, how-to videos and more tools.
This will take a lot of stress off your shoulders and make things easier as you can point your customers to dedicated support channels for assistance.
Still, you need to make sure you have a solid strategy for handling all the incoming enquiries. Responsiveness is key – try to respond in a timely manner.
3. Solid Marketing Strategies to Boost Your Business
Just like any business on the market, if you don’t tell people about your business, they can’t get involved and engaged.
With this in mind, it is crucial to build a strong marketing strategy that will allow your reseller hosting business to flourish.
However, marketing is not just about placing ads on Google. Marketing has gotten far more advanced and effective over the years.
Nowadays, marketing is all about targeting your niche and promoting to people who are most likely to buy your products.
One of the most direct ways is through your own business website. After all, you most likely have an established audience consisting of previous and current customers.
Make it clear on your website that you are now offering web hosting as a new added-value service to your customers.
Apart from promoting on your business website, it would be wise to also build a blog or a Youtube channel where you can upload information your audience and customers find useful.
Keeping a blog can help improve your website’s SEO too. This can increase the chances of your website appearing at the top of Google search engine results, which in turn, drives organic traffic to your website.
Moreover, it is a good idea to send newsletters to your customer contact list.
Your newsletters should contain all the essential details about your new service and explain in great detail, to convince them why your approach is ahead of the competition.
You can guide your customers in the right direction to sign up.
In Closing
If you run a web design/web development business and offer website maintenance packages, reseller hosting can be a perfect complement to your business.
However, the basics of it still remain the same. You need to offer reliable, secure hosting and to do that, it is best to partner with an established, trustworthy web hosting company that offers good features, infrastructure and support.
If you are interested to start a reseller hosting business, Exabytes is here to help you along your hosting reseller journey and grow your business to a greater height.
To learn more about our reseller hosting plans, check out our Reseller Hosting page now and speak to our friendly, professional business consultant.
