There is no denying that using the right email automation tool works best for nurturing your customers.
You can keep your customers updated on your latest news and products, run effective email marketing campaigns, understand customers’ behaviour, increase customer loyalty, and much more.
In fact, studies show that companies that use email automation software get twice as many leads as those that just send out broadcast emails.
Even if you are running a traditional business, your company too can benefit from using email automation tools, especially those that come with email marketing features.
What Makes a Good Email and Communication Tool?
A good email and communication tool should be easy to use. Pay attention to its Eblast services – it should allow you to send personalized emails in bulk to a large pool of recipients for email marketing and customer retention.
Moreover, it should come with powerful automation features and email marketing tools such as a tracking system, an auto-responder and the ability to target the right prospects and accurately measure results.
Without further ado, let’s take a look at some of the best automated email and communication tools to consider before making a choice.
Email blast, also known as e-blast, is a form of email marketing used to send out large volumes of email messages at once. It is an effective way to reach large audiences quickly and cost-effectively. With email blast services, businesses can send out personalized emails to their target customers in order to promote their products and services.
Top 10 Email & Communication Tools
1. Constant Contact
Constant Contact was first introduced in 1993. Even though its user interface may look old and uninspiring, the fact that it is so simple makes it easier for people who aren’t tech-savvy to use.
It offers an autoresponder, just like the other automated email marketing software that is now available on the market.
Strengths:
- Simple user interface
- A clear overview of email recipients’ demographics
- Great customer support
2. EBuzzzz Email Marketing
The interface of EBuzzzz Email Marketing is very user friendly and easy to use. With ready-made email templates and fantastic Eblast services, users can send out beautiful and engaging emails effortlessly or choose to create their own using the intuitive drag and drop builder.
Have a growing email list? No worries. You can easily increase the size of your subscriber list using the EBuzzzz automated email marketing tool.
In fact, EBuzzzz enables its users to send their emails to a large number of subscribers at a highly affordable cost.
Lastly, with the personalized feature, you can send emails that your contacts will want to read and interact with using personal, dynamic content.
Strengths:
- Super user-friendly interface (with Easy Drag and Drop Builder)
- Large subscriber capacity
- Great Eblast services and functions: Send in bulk, but Personalized
3. Drip
Drip is an email automation tool that has been simplified and developed specifically for use with online storefronts. Shopify, Magento, WooCommerce, and BigCommerce are among the ecommerce platforms that are supported by Drip.
It is possible to modify its API so that it is compatible with custom storefronts.
Drip also offers a helpful collection of workflow templates, which include emails for abandoned shopping carts, post-purchase follow-ups, birthday greetings, and welcome messages.
Strengths:
- User-friendly UI (with dark mode)
- Ability to develop unique responsive HTML email templates
- Easily manage massive amounts of data
4. Hubspot
The contact management, email tracking, and lead scoring capabilities of Hubspot are among its most in-demand functions.
Hubspot delivers an all-in-one CRM, email marketing automation, and landing page building platform in order to support your email marketing campaigns.
Strengths:
- Fantastic user interface
- Customizable user experience (based on the user behaviour)
5. Sendloop
Sendloop is one of the most effective email marketing automation software options currently available.
It does not require any IT knowledge to operate due to its user-friendly interface. Therefore, users can personalize their emails by using an easy-to-use drag-and-drop email builder.
It provides more than 80 free email templates, each of which comes with a variety of special options.
Sendloop gives you the ability to monitor where your customers and prospects browse when they are on your website.
Strengths:
- Users can drag and drop (with WYSIWYG Email Editor)
- Analysis track report
- Excellent technical support
6. MailChimp
MailChimp is an email automation software that enables you to personalize the emails you send.
Users can automatically send a welcome sequence to new subscribers, as well as birthday wishes and any other content they choose.
In addition to supporting signup forms and surveys, MailChimp also offers a website builder and volume pricing that is distinct for transactional emails.
MailChimp’s most recent updates, on the other hand, are focused solely on meeting the needs of creative companies and freelance designers.
Strengths:
- Simple and easy to use interface
- Comes with an internal database to facilitate the storage of contacts
- It saves your templates and contacts automatically
7. Wishpond
Some useful features of Wishpond include dripping campaigns, customized emails, real-time analytics, and integrations.
You can see how each lead in your database is doing at all times and keep track of them. In other words, you can trace the activity of each individual visitor.
Moreover, Wishpond not only focuses on email marketing automation, but it also meets a significant portion of your other marketing needs.
It allows its users to collect leads, create landing pages, and manage social content, discounts, and promotions.
Strengths:
- Drag and drop function
- Excellent customer support
8. GetResponse
GetResponse is a full-featured marketing automation suite that has a few cool functions that set it apart from other email automation software.
These features include a tool for hosting webinars, live chat, and an AI-powered website generator.
It offers several helpful tools, such as an autoresponder, among many others. Lastly, the workflows can be designed with the help of the intuitive drag-and-drop user interface.
Strengths:
- Quick interface and easy to use
- Comes with landing page building and email marketing
9. Infusionsoft
Infusionsoft (aka Keap) is more than just an automated email marketing tool. It is an excellent sales and marketing automation technology.
It provides a wide range of automation tools that enable its users to carry out a variety of automation tasks, such as automatically sending emails.
Users can choose a ready workflow or build their own anew before selecting a trigger event for their campaigns.
Additionally, users can add people to their team and manage contacts, schedule meetings, and keep tabs on them.
Strengths:
- Rich feature set
- Excellent onboarding
- The all-in-one application makes it simple to automate all of your tasks from a single location, saving you time and effort (landing pages, follow-up, and shopping cart)
10. Omnisend
Another marketing platform that is gaining popularity is called Omnisend. It is designed to help ecommerce businesses with automated email marketing and SMS marketing.
According to Ominisend, it can help increase your email open rates while boosting revenue growth.
The dynamic customer lifecycle function, which automatically assigns tags to customers based on where they are in their customer journey, is very useful and time-saving.
Omnisend is designed for ecommerce companies that operate many stores.
Strengths:
- Numerous segmentation options
- Interface that is both intuitive and user-friendly
Final Takeaway: Get our advice to make a well-informed decision
Yes, if you are still unsure, our specialists will be glad to walk you through the steps of integrating your website or application, as well as show you which features and email marketing pricing plan are the best fit for the requirements of your business.
Please feel free to get in touch with us for a full consultation.
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