Are you aware that a good business logo design can help a business tremendously in a long time? In today’s business world, a business logo acts as an instant reminder of a company or a product, making it vital to gain brand recognition and increase customer loyalty.
#1 Keep It Simple
In the digital era, we are constantly exposed to tons of information (text, images, video etc) every day. A business logo with simple yet straight-to-the-point design can stand out from others and leave a long lasting impression. Don’t choose illustration that can confuse customers, or got mixed up with other brands. Be unique and special.
#2 Memorable
A good business logo design should be distinctive and memorable. While you can always change or make some adjustments to your business logo, don’t change too often. Spend some quality time to focus on one business logo that can stay forever.
#3 Colour Is The Key
Each colour in your business logo stands for different meanings and nuance. Since colours can be used to elicit a subliminal emotional response from people, it’s important to choose the colours in your business logo wisely.
Besides, people living in different regions and cultures respond differently to different colours. Thus it’s strongly recommended to think carefully before deciding on the dominant colour of your business logo.
#4 Describable & Scalable
A good business logo can tell a story. A logo with a strong identity delivers a clear message to its audience and tells them about its business, products and services.
On top of that, a good business logo should be scalable, or in other words, capable of projecting the same message in whatever sizes for multiple digital devices or physical printing.
#5 Keep Learning & Trying
In order to improve, we must innovate and redesign from time to time. It is great if you can have one single logo that goes timeless like Coca-Cola logo.
However, if you think it’s time to redesign to keep it updated, go for it! How your business logo looks should match its intended purpose. Keep trying and learning!
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