“Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.” – Webopedia
If you are running a small online business or eStore, it’s important to know how to tap into the power of Google AdWords and set a marketing budget for it. Here are the 10 BIG REASONS Why Your Business Can Benefit HUGELY from Google AdWords:
#1 Save Your Time On SEO
Comparing with traditional SEO, the manipulation of Google Adwords is just as easy as A-B-C. New businesses and websites have to take months to see the result from SEO. It includes all setting up titles, headings, meta descriptions and alt tag that take time to implement and make your organic positioning better and getting you to the top of page one.
However, with Google Adwords you don’t have to waste your time on waiting for result. Adwords provide you ‘Ad Rank’ effortless and at a faster speed. While working on your site’s SEO, you can straight putting in resources into AdWords campaign, grab a cup of coffee and view your impression and clicks at one glance. It’s so convenient that you can even test one which keywords or audience is worth pursing via organic search.
#2 Control budget
With cost-per-click (CPC) bidding, it makes your ads extremely cost-effective. You only have to pay for each click on your ad, not when your ad appears. It means you need not to worry about being overcharged, you decide how much or little you want to spend monthly on ads as there are a variety of bidding options you can choose from. Also, you’ll ever find yourself overspent as you can set a daily budget for your campaigns. AdWords has no minimum spending commitment. Another bonus point is that you’ll be able to see an increase in traffic without spending extra money!
#3 Adwords might convert better (/better traffic) than organic traffic
Unlike organic ads, AdWords ads are directed at selling rather than creating awareness about a particular ad/ product reviews or stories. Moreover,paid search ads more focus and qualified and queries that result in ad click did a better job in commercial in nature .And these are what made AdWords ads are likely to convert up to twice as well as those coming from organic clicks (conversion rates vary by industry).
#4 Adwords suggest high volume of keywords
What is the perfect high volume of keyword? I bet every online business is looking forward to the effective, efficient and affordable keyword that able to drag as much traffic as you can. Google AdWords did an excellent job in suggesting high-volume keywords that those have highest search rate.
High-volume keywords are one of the chief factor to lead the traffic as it keeping in mind the competition. Not forgetting the higher phrase matches for keyword works better (search terms can be included for ads and campaigns appear to be more relevant). By linking your AdWords and Analytics accounts you can combine the reports to find out more than ever before about what marketing works for your store and what doesn’t. This can help you eliminate certain ads or keywords that aren’t converting which will save you money.
#5 Remarketing
Google AdWords remarketing is a kind of online advertising that helps advertiser to target the audience that already viewed their site while browsing the web. It conducted through the Google Display Network (GDN). Remarketing also known as ad retargeting and it helps a lot in increasing your ROI by showing paid ads to users based on their past web activity on your site. It is incredibly successful for advertisers in recapturing audience’s’ attention when audiences are grown.
#6 Location targeting
Do you sell a localised product or service? Google Adwords allow users to target their audience according to geographic location. Which means, you can make sure your ads are only to be seen by searchers in your location, boost ads efficiency indirectly. You are free to select the specific location that your ad will be shown. Location such as entire countries, areas within a country, cities, territories, or even a radius around a location. Another bonus point from Google AdWords, you can target people searching for pages about your target location, even they are not physically located in that particular location.
#7 Adwords is measurable
Nowadays many companies have give away the traditional marketing channels like TV, magazine and newspaper advertising because social media like these are hardly measurable.
Adwords PPC as one of the most measurable online channels, it did a great job on providing an . unambiguous result that enable users to find out what actions led to the changes in rankings. Users are provided by a tons of PPC metrics that able to check out which campaign works and which doesn’t. Transparent system like this enable you to react quickly to the campaigns that bring you high ranking while work out on the sucks one.
#8 Adwords is scalable
How to determine the lead sources that scale effectively? Scalable online marketing system is the key for advertisers to .Because Adwords is highly scalable, which made the scale looks effortlessly. If you create an AdWords campaign that is converting at profitable rate, there is no reason to spend on that campaign at will. By increasing your PPC budget, your leads and profits will increase correspondingly.
#9 AdWords is taking over the SERPs
‘No one clicks on ads!’ – we mind have this thought in our mind when we published ads. But the truth is, when searches are made containing commercial keywords, nearly two thirds of resulting clicks are on ads. You do not want to miss out every single potential customers, right?
#10 Your competitors are using Google AdWords
Don’t let your competitors’ R&D dollars go to waste! When you are creating a brand new campaign, competitor research who has been advertising for some times already will definitely contribute to part of your campaign. Their keyword and placement targeting, ad copy, offer, and website design and layout have been tweaked over time through trial and error.Take this advantage! And even if you have no plan on your own ad campaign, you can use competitor’s previous R&D work for your own campaign. Most importantly,if everyone else is using, why don’t you give a try?
